GamesBeat University has the tips and tricks you need to run a modern game business

At our sixth annual GamesBeat 2014 this year, we are trying an experiment called GamesBeat University (GBU). It’s like a conference within a conference taking place at the same time as GamesBeat 2014 on Monday Sept. 15 and Tuesday Sept. 16 at the Parc 55 Wyndham hotel in San Francisco. The speakers in this side convention will offer tips, tricks, and practical advice for game makers and others in the industry.

While the main stage features well-known executives talking about their high-level vision, the GBU talks are about helping you run a game business. The sessions are consistent with our theme of “Total World Domination” — or global gaming. Consultant Michael Ehrenberg will host a must-attend lecture on how to pitch your project to Apple and get a feature in the App Store, which can make or break a title. In another talk, Matt Higby of Sony Online Entertainment will discuss his own experience as a creative director. He’ll offer practical advice on how to deal with online harassment — an increasingly volatile and, unfortunately, common problem in gaming.