GamesAnalytics, a company that offers analysis and revenue-optimization tools to developers, announced that it secured $1.3 million in Series A equity funding today, which includes a follow-on investment of $612,000 from the Scottish Investment Bank. This is part of a planned $3 million funding round.
New investors Par Equity and STV Group pitched in funding to help GamesAnalytics expand its reach with European and U.S. clients. GamesAnalytics will also use the cash to further development of its predictive-analysis tool Predict.
GamesAnalytics provides developers a suite of tools that they can use to monitor player usage and to make changes to optimize player retention and how much money those players are spending. Studios can also use GamesAnalytics tools to predict future player behavior and adapt their strategies accordingly.
“GamesAnalytics has clearly demonstrated a growing requirement for analytics within an industry reorienting itself to new business models and platforms,” Par Equity partner Paul Atkinson said in a statement. “With a technology roadmap [that] is firmly focused on strengthening its European and U.S. market position, we are anticipating a successful partnership with the team at GamesAnalytics.”
GamesAnalytics isn’t alone. It faces stiff competition from Playnomics, Swrve, Kontagent, and Appsalar. Those competitors regularly announce new features and capabilities to help woo additional developer to their products.
“[GamesAnalytics] has made significant progress over the last couple of years developing its technology and analytics services as well as establishing an impressive cross-platform client base, following its initial modest angel investment,” GamesAnalytics chairman Tim Christian said. “This new investment will enable us to accelerate platform development and deployment across all gaming sectors and the company is committed to developing best-of-breed analytics tools which enable publishers and developers to deliver intelligent ‘Player Relationship Management’ strategies.”