Match-3 games are among the most popular in the global market.
Match-3 games are among the most popular in the global market.
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GameRefinery: Match-3 games are 21% of U.S. iPhone gaming market

Match-3 games like Candy Crush Saga are the most prominent subgenre in the U.S. iPhone game market, accounting for 21% of the market’s revenue, according to mobile game insight and analytics firm GameRefinery.

Match-3 it isn’t easy to crack into because there are a lot of established titles. Eighty-one percent of the top-grossing 200 match-3 games are more than 2 years old, said GameRefinery chief game analyst Erno Kiiski in the report.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.