Gameloft is acquiring Songpop maker

Gameloft acquires SongPop music trivia game maker FreshPlanet

Vivendi‘s Gameloft mobile gaming division has agreed to acquire FreshPlanet, the maker of the SongPop mobile games, for an undisclosed price.

New York-based FreshPlanet has just 15 employees, but it has made a big noise in the mobile game business with SongPop and SongPop 2, which are the biggest music trivia games with more than 100 million downloads to date. The deal represents a first for Gameloft as it is the first acquisition since the mobile game company started in 2000. It only became possible to do the deal after Vivendi called off its hostile takeover of Ubisoft, the big French video game company.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.