Gamehouse CEO on 25 years of making games for women

Posted byby Dean Takahashi
November 12, 2023
Updated June 18, 2025
11 min

GameHouse has been around for 25 years making casual online and downloadable games. It drew some attention recently when Apple CEO Tim Cook visited its headquarters in Eindhoven, The Netherlands, where GameHouse CEO Simonetta Lulli Gómez showed him games designed for women.

It was part of Cook’s tour to show that iPhones are great mobile gaming platforms, and his promos for the iPhone 15 as a gaming device. He praised the company for its inclusive games driven by inspiring stories and strong characters.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.