For the second year in a row, Greg Miller and Jessica Chobot hosted the DICE Awards, the big Las Vegas event where industry peers honor each other for the best games. Miller and Chobot are influencers, with big social followings.
As influencers, they’re paving a new path for the way that millennials get their information about video games. First and foremost, they’re entertainers, expressing their enthusiasm for games through various videos and streams. They disclose when they have paid promotions, and note that their work is journalistic. At the same time, when they’ve got a legitimate beef about something. Miller in particular told his fans not to listen to distracting arguments about video game violence getting the blame for recent shootings.
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