Sinjin Bain, CEO of Maxplay.
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Game engine startup MaxPlay scores its first customer: Finger Food Studios

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Getting a first customer is always a big deal for a startup. So game engine maker MaxPlay, which is pushing its software as a modern and cloud-based take on the game engine, is happily announcing that it has scored Canadian studio Finger Food Studios as its first customer.

MaxPlay, which came out of stealth at our GamesBeat 2015 event, is hoping to disrupt rival game engine makers such as Epic Games and Unity Technologies. It has been refining its technology for a couple of years, and now it has announced a partnership with Finger Food Studios, which has signed a studio-wide license for MaxPlay’s Game Development Suite.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.