Game devs: Build your community as you build your game

Mobile gaming communities provide publishers with an opportunity to engage users who want to become better players, share experiences, and discuss the nuances of games. For developers and marketers alike, communities can be a means to monetize games while also improving user experience, which builds deeper bonds with players, ultimately increasing player retention. By planning and supporting a strong community for your mobile game, you’ll give your game the best chance at success.

Several effective strategies and tools are available to help mobile game developers plan, nurture, and foster communities. In this piece I’ll examine the pros and cons of in-app versus third-party communities, introduce some great tools, and discuss the impact of mobile gaming communities as tools for marketing and monetization.