Richard Bartle became famous in game circles in the 1990s when he identified the four basic players in online games: killers, socializers, achievers, and explorers. Those categories held up extraordinarily well, and it helped game developers design their games with those four audiences in mind.
Now, he’s thinking about why players drop out of games, and he made a presentation about the subject at the recent Gamelab event in Barcelona, Spain. If he figures this out, he could help the entire game industry figure out how to change their games and make a lot more money, too.
GamesBeat