Gaggl said it is formally launching Reward Mode, a new feature that allows content creators to generate revenue by streaming television programs on Twitch.
The London-based company calls this creator-based TV.
Founded in February 2024 by former Twitch and television executives, Gaggl provides influencers with access to more than 100 episodes of DMCA-free TV, enhanced with engagement features to help creators connect more deeply with their communities. During Beta, the company refined its service, built partnerships with brands and advertisers, expanded its show catalog, and developed new monetization opportunities for creators. This culminated in a successful proof of concept for creator-hosted TV, Gaggl’s proprietary format that embeds interactive functionality directly into television shows.
“Creators are looking for compelling content, engaged audiences, and ways to get paid,” said Adam Harris, Co-Founder, Gaggl. “With Gaggl, we designed a platform that delivers on those needs while driving measurable ROI for our brand and advertiser partners. Early Beta results confirm that this model works for both sides of the equation.”
To test Reward Mode, Gaggl partnered with Cash App and content provider Fremantle in Q2, featuring episodes of Supermarket Sweep with integrated ads and a sweepstakes for viewers. This led to an even bigger event to set the stage for today’s announcement. From September 24 to the end of October, over 100 Twitch streamers, including ExtraEmily, Alex Botez, and OliviaMonroe, are earning while streaming Supermarket Sweep.
“Twitch viewers are a core audience for Cash App, and Gaggl’s interactive quiz show format has allowed us to reach them in a completely new way,” said Brett Estrella, gaming & episodic partnerships lead at Cash App, in a statement. “We saw firsthand how strongly viewers engaged with Gaggl’s interactive quiz show format and the broad mix of streamers combined with the participatory nature of our brand activations led to an exceptionally positive audience response.”
The appeal of Gaggl is rooted in combining high-quality, licensed TV content with its proprietary interactive format, which embeds on-screen questions directed at viewers in chat. The creator host then adds their commentary to create an interactive experience that encourages audience participation. In addition to opening up a new revenue stream for creators with Reward Mode, content owners can breathe new life into their extensive catalogs of compelling shows. During the Beta, more than 5,000 streams of programs such as The Price Is Right, Family Feud, Supermarket Sweep, and over a dozen others took place, with approximately one million hours watched.
“We always strive to have our shows resonate with a new generation that consumes entertainment differently,” said JR Griffin, senior vice president of digital at Fremantle US, in a statement. “By using Gaggl to turn viewing from a passive experience into an interactive one, we’ve been able to keep audiences engaged throughout entire streams on Twitch. We started with classic game shows and have since expanded to reality and other formats, showing that any IP can be reignited for fans with the right gamification approach.”
With Gaggl officially launched, new features for creators and brands are under development. This includes a multiplayer party mode where communities can watch and play with or against each other, as well as the ability for brands to create custom game show formats for creators to play. New content is also in the pipeline, with PBS among the most recent partnerships.