Tripledot buys Supersonic for about $40M from Unity | exclusive interview

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Tripledot Studios has acquired Supersonic for approximately $40 million from Unity, GamesBeat has learned exclusively.

The exact financial terms are not available. It’s a big move for London-based Tripledot, which makes casual puzzle and evergreen mobile games with massive reach. Its titles include Woodoku, Triple Tile and Nut Short.

Tripledot and Supersonic said that for developer partners, the day-to-day relationship isn’t changing: the same core team, same tools, and same hands-on support continue as before. And now partners will gain access to deeper product, design, and growth expertise
across Tripledot’s portfolio.

Lior Shiff, cofounder and CEO of Tripledot Studios, said in an exclusive message to GamesBeat that Unity articulated in its most recent earnings call that it is refocusing its business around the core game engine and its Vector AI advertising platform. The deal has closed. Unity will support a transition period of approximately three months to hand over operations to Tripledot.

Supersonic came into Unity as part of Unity’s 2022 all‑stock merger with ironSource, valued at $4.4 billion.

Shift said that as part of that, Unity has been exiting non-core, lower-margin businesses, including winding down the ironSource Ads Network and divesting Supersonic’s publishing business. For Tripledot, it’s an opportunity to bring in a strong publishing team, technology, and portfolio that fits squarely within Tripledot’s core business, Shiff said.

“For Supersonic, joining Tripledot means finding a new home built specifically around
scaled game publishing, with the capital, technology, and user acquisition expertise,” said Igor Bereslavski, CEO of Supersonic, in an exclusive message to GamesBeat. “The combination of Supersonic’s publishing expertise and Tripledot’s vast resources can further help our developer partners to build and launch successful games in partnership with us. Our day-to-day commitment to those partners isn’t changing. It’s the same core team, tools, and hands-on support, just backed by a much bigger, faster engine behind it.”

Asked about the trends that matter here, Shiff pointed to how AI has fundamentally changed what it takes to build a game.

“A two- or three-person team can now prototype, iterate, and ship a genuinely great game in a fraction of the time it used to take,” Shiff said. “But that cuts both ways: it also means more good games are being made than ever before, which makes standing out harder, not easier.”

Shiff added, “Winning still comes down to the same things it always has – user acquisition expertise, real capital to fund it, and the data science and AI capabilities to know where and how to spend it well. That combination is increasingly out of reach for small and mid-sized studios to build alone, which is exactly the gap a scaled publisher like Tripledot is built to close.”

Bereslavski said, “From where we sit at Supersonic, we see a second trend that matters. Game developers want more than raw UA scale. To build a lasting hit, studios need specialized
support in level design, progression curves, and game economy balancing. Designing thousands of engaging puzzle levels, tuning difficulty spikes to prevent churn, and crafting
live-ops economies that seamlessly integrate rewarded video with In-App Purchases (IAP)
require dedicated expertise.”

And Bereslavski said, “We’ve seen this progression with titles like Hole It, pairing an
intuitive core mechanic with deep meta-progression systems that keep players engaged for
months, not days. Closing that gap takes depth: more games’ worth of data to learn from, more scale to test and iterate against, and a team that’s entirely focused on publishing. That’s exactly what being part of Tripledot gives us.”

Bereslavski said Supersonic’s partners keep the same core team, tools, and hands-on support they have today.

“What’s new is the scale behind it. Developers will now have a deeper bench of product,
design, and growth expertise across the portfolio,” he said.

And Shiff said, “One of the things I care most about is building the world’s best AI and machine
learning technology to power our games. We’ve been investing heavily in AI and ML at
Tripledot for years, and getting bigger means we can invest even more, because now we get
to leverage that technology across a much larger portfolio.”

Shiff added, “Concretely, that’s AI applied to art, marketing, ad creative, and gameplay personalization which are driving more efficiency in production and building experiences that feel tailored to each player. That’s the technology Supersonic’s partners get to build on now.”

Tripledot has raised $202 million across three funding rounds: an $8 million seed round in 2018, a $78 million Series A in 2021, and a $116 million Series B in 2022, which valued the company at $1.4 billion.

In May 2025, Tripledot bought 10 studios from AppLovin, including Lion Studios and Machine Zone for $800 million total for $400 million cash plus a 20% equity stake given to AppLovin.

The combined companies have not yet said how many employees they have altogether.

Shift, Aviram Steinhart and Gilad Gelfand founded Tripledot in 2017. The company got a lot of attention in 2025 when it acquired AppLovin’s mobile game studio portfolio — with 10 game studios — for $800 million. As part of that deal, AppLovin took a minority stake in Tripledot. Tripledot now has a dozen game studios and nearly $2 billion a year in annual revenue.