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Gabe Leydon’s Limit Break plans $6.5M Super Bowl ad for NFT game

Limit Break, a blockchain game company headed by Gabe Leydon, has purchased a $6.5 million ad for its DigiDaigaku game at the Super Bowl.

The 30-second ad slot will enable Limit Break to show off DigiDaigaku in a commercial at Super Bowl LVII in February 2023 in support of the game’s community. It’s a first for a blockchain gaming community to have a Super Bowl ad that could be viewed by more than 50 million live viewers and tens of millions more online.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.