FunCraft is focused on "casual forever" mobile games.
FunCraft is focused on "casual forever" mobile games.
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FunCraft raises $1.8 million to make ‘casual forever’ mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

FunCraft, a new studio headed by former Electronic Arts and Zynga veterans, has raised $1.8 million to make  what the call “casual forever” mobile games. The San Francisco-based studio launched last year from Michael Martinez and Jason McGuirk, two veterans of the mobile game industry.

Play Ventures led the investment, with participation from Zynga cofounder Mark Pincus, as well as cofounders of Allbirds, Harry’s, and Warby Parker. Other investors included the CEOs of Huuuge Games and Gucci; Facebook’s Mike Verdu, John Robinson of 100 Thieves, and prior angels from JuiceBox.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.