The Fortnite effect has consumers spending more money than ever on those cards that turn cash into digital currency on PlayStation Network, Xbox Live, and the Epic Games launcher. These game cards have seen increased sales in recent months, but with the launch of the Season Four pass for Epic’s battle royale shooter, game card spending reached an all-time high in April, according to industry sales-tracking firm The NPD Group.
“Year to date, accessories and game card spending has grown 29 percent when compared to a year ago, to $1.2 billion,” NPD analyst Mat Piscatella said. “Game card spending has achieved an all-time high, while accessory spending has reached the highest year to date total since 2011.”
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