Former Xbox manager joins HTC to run Vive content marketing

Rahul Sandil, a former Xbox manager who led community relations for the canceled Project Spark, has taken a job as the vice president of global marketing for the HTC Vive content store.

Rahul Sandil, community manager and engagement lead for Project Spark at Microsoft.
Rahul Sandil, community manager and engagement lead for Project Spark at Microsoft.

Based on his new LinkedIn page, that means he’ll run a team of marketers who are responsible for building the content for the Vive virtual reality headset. He’ll recruit VR content developers to the platform. The Vive is a high-end, PC-based VR system that aims to kickstart VR, which could be a $30 billion market by 2020, according to tech advisory firm Digi-Capital.

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