Former White House digital media adviser Mark DeLoura wins Ambassador Award

Mark DeLoura, the former digital media adviser at the Obama White House, won one of the game industry’s highest honors tonight: the Ambassador Award.

DeLoura was an advocate for the understanding the game industry in the federal government, and he made it clear that he believes games can be a force for social good during his acceptance speech. He won the award as part of the Game Developers Choice Awards at the Game Developers Conference in San Francisco.

“We celebrate Mark for his tireless work as an advocate and educator,” said Chris Melissinos, a former winner of the Ambassador Award.

DeLoura said, “People at the White House knew me as the guy with the big fat Pikachu at my desk.” Among his accomplishments: He organized the first game jam at the White House.

In his acceptance speech, DeLoura praised the diversity of skills and creative inspiration that drives game developers to create original works of art.

He said praised how games help give voices to underrepresented minorities, veterans, women, and, “Of course, immigrants.”

“If we think games can do more and be more,” it is incumbent on game developers to use their talents to help others, DeLoura said. “If we don’t stand up for the rights of others, we’ll never hear their voices.”

He said that game developers can change the world through games.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.