Former Sega bulldog Charles Bellfield passes away

Charles Bellfield, the former bulldog of a spokesman for Sega of America during the launch of the Dreamcast, has passed away.

Charlie Bellfield
Charlie Bellfield

His brother Edward Bellfield announced Bellfield’s passing on his Facebook page, saying that Bellfield passed away in San Francisco on Friday night. Bellfield’s Facebook page was full of an outpouring of support and condolences. He was one of the larger than life characters of the video game business, known to me mostly as the witty spokesman for Sega of America from 1998 to 2003, where he served as vice president of strategic planning and corporate affairs.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.