Flexion targets TikTok influencers on behalf of game developers

Flexion is targeting TikTok influencers for a reliable, low-cost return on user acquisition. The company’s influencer marketing agency, Audiencly, is changing a chunk of its nearly 7,000 top influencers using a service from Liteup Media.

The new cost-per-install service is letting game developers target users on TikTok, and words similarly to regular ad buying. It connects developers to influencers through a mobile app after precisely matching the right target demographic. Influencers add details about their specific audiences and their types of content when they sign up.