FitXR's BoxVR gets you into shape with VR boxing.

FitXR raises $1.25 million to encourage fitness with VR boxing

FitXR has raised $1.25 million in funding to encourage people to get exercise through virtual reality fitness games such as Box VR.

Earlier this year, FitXR launched its gamified fitness app, BoxVR, and attracted 50,000 paying users with no marketing or promotional support. To date, BoxVR said its customers’ workouts average 27 minutes per session — and collectively, BoxVR users have already burned more than 60 million calories.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.