FitXR raises $1.25 million to encourage fitness with VR boxing

FitXR has raised $1.25 million in funding to encourage people to get exercise through virtual reality fitness games such as Box VR.

Earlier this year, FitXR launched its gamified fitness app, BoxVR, and attracted 50,000 paying users with no marketing or promotional support. To date, BoxVR said its customers’ workouts average 27 minutes per session — and collectively, BoxVR users have already burned more than 60 million calories.