FIFA 16, Halo 5 lead consoles back on top of game industry TV ads

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending and which are generating the most digital response. The results below are for the top five most engaging gaming industry ads over the last 30 days.

FIFA 16’s new “Play Beautiful” commercial generated a great opening response, blowing away the competition. Featuring Kobe Bryant, Lionel Messi, Pele, and Alex Morgan, the ad generated over 12.8 million online views, 58,000 social actions and 8,000 searches, grabbing nearly 35 percent of the share of voice in the gaming category. It was the fourth most engaging ad overall on TV over the last 30 days.