FanAI uses AI to identify and optimize chances to monetize esports fans.
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FanAI raises $2.5 million to use AI to monetize esports audiences

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

FanAI has raised $2.5 million in seed funding for its platform that uses artificial intelligence to monetize esports fans.

Esports ventures are getting a lot of funding these days, and market researcher Newzoo believes esports will grow to $1.5 billion to $2.5 billion in 2020. Santa Monica, California-based FanAI figures out the value of fan data in order to optimize sponsorship engagement within esports.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.