Mark Zuckerberg at Facebook's F8 2015 developer conference
Categories

Facebook kills proposed user data policy after game and app publishers panicked

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Facebook has reversed itself today on a major change it had planned to make on how it handles mobile user data, after running considerable opposition from big publishing partners.

Facebook will no longer implement the policy, which had been scheduled for Nov 4, and which had caused considerable consternation among some big publishers. Those publishers, GamesBeat reported in an exclusive piece last month, feared it would pressure them to turn over what they felt was proprietary data in order to get access to information needed to calculate the effectiveness of their mobile advertising campaigns.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.