Eyefluence raises $14M for eye-popping eye-tracking technology for VR

Eyefluence has an eye-popping technology straight out of science fiction. The Silicon Valley company is announcing it has raised $14 million for its eye-tracking technology that lets you use the gaze of your eyes to control augmented reality and virtual reality devices.

The company hopes to position itself as an essential user-interface tool for controlling AR glasses and VR headsets, which are expected to be a $150 billion industry by 2020, according to tech advisor Digi-Capital. Right now, it has prototypes that it hopes to license to some very large companies that could build products around the technology.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.