Exclusive: TikTok is turning into gaming’s discovery engine

TikTok is one of the world’s most influential social platforms, but the gaming industry is only beginning to grapple with its influence. As Harish Sarma — global head of sports and gaming content — says, the platform pioneered short form content. The stickiness of the format is why other platforms like YouTube, Instagram and Twitch are adding it to their products.

TikTok is investing heavily in gaming content. It is giving developers and creators new tools to reach its over 1 billion monthly active users around the world. Moreover, TikTok is transforming how consumers are discovering new games. From indie developers to the most popular games in the world, TikTok is leveling the playing field for audience acquisition.