Evolving with the times: GameStop experiments with new tech to keep customers in stores

Charlie Larkin could barely contain his excitement. He regaled me with the possibilities of augmented reality (AR), wireless beacons, and mobile apps for almost a half-hour. While thousands of people downstairs were busy playing games at the GameStop Expo consumer show, Larkin kept his focus on the future.

Looking forward is part of his job as senior director of the GameStop Technology Institute, a new business venture for the video game retailer centered around improving the shopping experience at brick-and-mortar stores.