Every Oculus Rift owner will get a Unity Pro trial to help them (and Palmer Luckey) make more money

Virtual reality looks like it is potentially the future of consumer entertainment, but one of the industry’s biggest cheerleaders believes you can create content for it as well.

Oculus VR founder Palmer Luckey revealed that his company is giving away a free four month trial of the Unity Pro development engine to everyone who orders the $599 Rift virtual reality headset. This will enable everyone with the device to start building games and experiences using Unity’s new VR tools, where you can edit a 3D space while moving around inside of it. This could expose a huge number of VR fans to a market that tech advisor Digi-Capital predicts will reach $120 billion in revenues by 2020. And Luckey also humorously pointed out that it could also make him a few more bucks as well.