Popdog founders

Esports pioneer Alexander Garfield raises $9 million for Popdog’s competitive gaming services

Esports pioneer Alexander Garfield has started Popdog, which is developing products and services to help brands and other companies get into esports and gaming livestreaming. Popdog is announcing it has raised $9 million from Makers Fund, with participation from Korea Investment Partners.

The Los Angeles-based Popdog is targeting its work at brands, publishers, talent, teams, tournaments, and other stakeholders.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.