Epic Games’ Mike Capps on how to build a blockbuster franchise (video)

Join independent journalists and industry decision-makers at GamesBeat NEXT, returning to San Francisco November 2–3. The event brings together 500 executives, founders, investors and tech leaders shaping the $200 billion interactive economy for candid discussions on gaming, entertainment, technology and AI, plus executive networking and opportunities to build partnerships and close major deals.

Building a blockbuster franchise is one of the hardest things in the game industry. Epic Games has done so twice with its Unreal first-person shooter franchise and its Gears of War third-person shooter games. Not many companies can boast the same.

We’re going to zero in on this topic at our GamesBeat@GDC conference on March 10 at the Game Developers Conference. Meanwhile, check out the video below to see how Capps answers my questions about how to build a blockbuster hit that keeps on delivering over time. I caught up with Capps on the red carpet at the Interactive Achievement Awards at the Dice Summit in Las Vegas.

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