Stanley Pierre-Louis is acting CEO of the game industry lobbying group, the ESA.
Stanley Pierre-Louis is now CEO of the game industry lobbying group, the ESA.
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Entertainment Software Association announces Stanley Pierre-Louis as next CEO

The Entertainment Software Association, the game industry’s lobbying group and the creator of the big E3 trade show, has named Stanley Pierre-Louis as its new president and CEO.

Pierre-Louis stepped up last fall as the acting CEO after the departure of longtime CEO Mike Gallagher. Now he has been named as the permanent CEO of the body, which represents the $43.4 billion U.S. video game industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.