Empire Avenue gives rewards for social activity.
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Empire Avenue gives virtual rewards for its social network butterflies (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Empire Avenue is a social network where you can “invest” in your friends by buying their shares in a virtual stock market. And now, if you complete a social media mission, you can earn a new virtual currency that you can use to buy digital goods.

It’s a new twist on an airline loyalty program, where members who are the most active will receive the most rewards. Now you can earn some real-world rewards based on your participation in social media missions created by fellow members.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.