Easybrain is now part of Embracer Group.
Easybrain is now part of Embracer Group.
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Embracer Group acquires mobile game maker Easybrain for $640 million

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Fresh off of the $1.3 billion acquisition of Gearbox Entertainment today, Embracer Group has also acquired mobile game maker Easybrain in Cyprus for at least $640 million.

Under the deal, Easybrain will get $640 million in stock and up to $125 million in additional consideration. It is officially considered a merger deal, given the stock payments.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.