Electronic Arts, Xsolla talk 5 best practices for mobile game monetization

Monetization is a huge challenge and a moving target in today’s mobile game market — but there are also new opportunities as the global landscape evolves. Direct-to-consumer sales, or web shops, have consistently proven to be the key to unlocking new revenue streams and player loyalty. At this year’s GamesBeat Next, Berkley Egenes, chief marketing and growth officer at Xsolla, spoke with Josephine Friday, senior director, global enterprise BD at Xsolla; Danny Moy, chief strategy officer of SciPlay; and Manish Tiwari, senior manager, product management with Electronic Arts, about best practices for launching a successful web shop.

Best practice #1: Value is king

There’s naturally some friction when you ask a user to leave the app to pay or take any kind of action, go outside the app to do a payment or perform some type of action, Moy said, so being clear about the value prop is key here. That includes offering items you can’t get anywhere else, huge bundles that attract whales and so on — but you can also offer a new kind of relationship with your players.