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Electronic Arts teams up with Tokyo’s G-cluster to provide games over the cloud (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Tokyo cloud-gaming firm G-cluster has struck a deal with big game publisher Electronic Arts. Under it, EA will deliver high-end video games to consumers through G-cluster’s cloud service — even if they don’t have a game console.

That’s a big vote of confidence for an emerging technology. G-cluster is creating a white-label service that uses web-connected data centers, or the cloud, to deliver games via broadband networks to consumers homes. Those games can be displayed on televisions and controlled with ordinary game controllers. No console is necessary. Carriers are G-cluster’s primary partners.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.