Alex Seropian and Tim Harris of Industrial Toys showed off Midnight Star in 2015.

Electronic Arts acquires mobile shooter maker Industrial Toys

Electronic Arts said it has acquired Industrial Toys, a creative team that has made a number of ambitious mobile games, for an undisclosed price. The Pasadena, California-based Industrial Toys started in 2012, and its cofounder has a high-profile pedigree: Alex Seropian, the founder and former CEO of Bungie Studios (makers of Halo and later Destiny).

Seropian and cofounder Tim Harris wanted to bring first-person shooters to mobile games. They sought to create console-like experiences on mobile, but found it was harder to do. They launched titles such as Midnight Star, a sci-fi shooter game where the movement was restricted and aiming was more automated, as that worked better on mobile devices.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.