Electronic Arts acquires GameFly’s cloud-streaming technology

Electronic Arts has bought GameFly’s cloud-streaming technology. The publisher also revealed that it has acquired the Israeli team that was responsible for building the Netflix-like streaming service for games. The companies did not disclose the terms of the deal, but EA did clarify that while it now owns GameFly’s streaming tech and development team, it did not takeover the existing GameFly streaming business.

This is a move that could enable Electronic Arts to reach a broad audience that doesn’t want to purchase a console or a gaming PC. It is also something that works well with EA’s ongoing Origin Access and EA Access subscription services that give people instant access to a library of EA games as well as those from certain other publishers, like Warner Bros. Interactive Entertainment.