East meets west: How Level Infinite and TiMi Studio Group are taking Tencent global

Level Infinite, the western arm of global game giant Tencent, and its TiMi Studio Group, founded in 2008, are making an effort to deliver high-quality games to a global audience. At GamesBeat Summit 2023, Ryan Ward, commercial team director at TiMi Studio Group — best known for Honor of Kings — and Anthony Crouts, marketing director, Tencent Games North America, discussed the ways Tencent and its subsidiaries are successfully collaborating to make big games and bring them to a worldwide audience.

The Level Infinite brand, encompassing a broad array of partner studios and content creators, aims to ensure everyone under that umbrella has the resources, the focus and the understanding of the marketplace to bring the right users to the right content, and create a hit, said Crouts. Honor of Kings, a collaboration between TiMi and Level Infinite, currently has 100 million DAUs — a bonafide mobile sensation, with an audience of more than 50% women gamers.