Jeff Dobick is COO of Earn Alliance.
Jeff Dobick is COO of Earn Alliance.
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Earn Alliance hires mobile veteran Jeff Drobick as COO for Web3 gaming discovery

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Earn Alliance, a Web3 game aggregator and discovery platform, announced it has appointed mobile ad platform veteran Jeff Drobick as its COO.

The appointment also reinforces a trend that we’ve seen before from mobile gaming. Back in the day, mobile games took off on the iPhone. But after a while, the huge volume of millions of games made it hard for games to be discovered. So startups emerged to help with user acquisition and discovery. I saw similar cycles with other new markets such as virtual reality games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.