Boomers and millennials under one roof? Welcome to The Sims Mobile

Mobile games have become a big part of Electronic Arts‘ business, and the company hopes to expand that today with the release of a new Maxis studio game The Sims Mobile.

Over time, The Sims has generated billions of dollars in revenue for EA, and the opportunity in the $41 billion mobile game industry may be the biggest of all because mobile reaches the broad demographics that match the audience for The Sims.