The Sims Mobile
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Boomers and millennials under one roof? Welcome to The Sims Mobile

Mobile games have become a big part of Electronic Arts‘ business, and the company hopes to expand that today with the release of a new Maxis studio game The Sims Mobile.

Over time, The Sims has generated billions of dollars in revenue for EA, and the opportunity in the $41 billion mobile game industry may be the biggest of all because mobile reaches the broad demographics that match the audience for The Sims.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.