Steve Aoki in Need for Speed: No Limits.
Steve Aoki in Need for Speed: No Limits.
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EA teams up with Steve Aoki on Need for Speed: No Limits

Electronic Arts is collaborating with musician Steve Aoki on an in-game event in the Need For Speed: No Limits free-to-play mobile game.

The game will launch a new update on May 28 with Aoki appearing as an in-game character. He will challenge players to complete a series of events to unlock the exclusive Neon Future car body kit for the Nissan 240ZG.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.