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EA scores a licensing agreement to lock up FIFA brand until 2022

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Electronic Arts has closed another licensing deal with the Fédération Internationale de Football Association (FIFA). The partners have announced an extension of their existing licensing agreement until the end of 2022. That means EA Sports’ soccer video games will continue to have the exclusive rights to the FIFA brand and the FIFA World Cup name.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.