Global soccer superstar Cristiano Ronaldo announced as the cover player for EA's FIFA 18.
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EA results remind the industry that sports, not just Battlefield, pushes profits

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Electronic Arts continues to reap benefits from its position as the leader in sports games, as both Madden NFL and FIFA Soccer produced solid results on multiple platforms in the most recent quarter.

EA said that more than 50 percent of Madden NFL 18 players engaged in the “Longshot” story mode — the first such narrative in the football series’ 29-year history — through the end of the second fiscal quarter ended September 30. On top of that, Madden Ultimate Team players are up 25 percent from a year earlier.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.