EA names new chief of BioWare label (exclusive)

Electronic Arts has named Matthew Bromberg as head of its BioWare Label, elevating him from his role of general manager of BioWare Austin.

The job has been open since the founders of BioWare, Greg Zeschuk and Ray Muzyka, left last year after decades of developing games. The post is an important one because BioWare has some of EA’s most successful game franchises — Mass Effect and Dragon Age — and also some of its biggest budget games such as Star Wars: The Old Republic.