EA creates EA Sports FC brand after FIFA split

Electronic Arts announced it’s launching a new brand: EA Sport FC. As the name suggests, it’s publishing its soccer/football titles under this new banner, which launches in 2023. This means that the company has officially split from FIFA for its future games.

EA announced in 2021 that it was “reviewing our naming rights agreement with FIFA” and considering rebranding. VGC reported that CEO Andrew Wilson felt that all the game publisher got from the agreement was “four letters on a box.” As the new brand will launch next year, this year’s game will still have the FIFA name. Wilson outlined EA’s vision for the new brand in a statement, calling it, “the largest and most impactful football club in the world, at the epicenter of football fandom.”