EA and Maxis launch The Sims Mobile to close the gap with PC version

Electronic Arts and its Maxis division announced the worldwide launch of The Sims Mobile, the latest in a series of games that lets you play with simulated people in a range of environments.

The game had been in testing for many months, and it is now available on iOS and Android. It’s the latest in a series that lets players express their creativity by creating Sims with unique personalities, relationships, hobbies, and careers. The idea is to close the gap between the mobile version of the franchise with the PC-based title, The Sims 4, which is one of EA’s most popular games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.