Inside a GameStop store.

E3 was filled with new things for GameStop to sell to hardcore gamers (interview)

As the world’s biggest game retailer, GameStop isn’t feeling doomed because of the threat of digital distribution. Rather, the chain with 6,600 GameStop stores feels a refreshing breeze thanks to a strong May for physical game sales, a price change for the Xbox One, and a hoard of new stuff coming this fall for hardcore gamers.

Tony Bartel, the president of the Grapevine, Texas-based company, said in an interview with GamesBeat that he was excited by all of the new announcements at E3. While summer may have a light release schedule, September through November will be loaded with blockbuster games. Bartel gave us his reactions to many of the major announcements at the show, adding perspective that will help everybody understand what is going to sell and what will be important for the game business in the long haul. The bottom line: He’s optimistic that physical retail will have its place in the larger digital game business — and that GameStop will continue to get 500 million people a year walking through its stores.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.