Disney’s Lucasfilm announces strategic relationship with mixed reality firm Magic Leap

Lucasfilm and Magic Leap have announced a strategic alliance to create mixed reality technology together.

The partners will set up a new lab for joint research in San Francisco’s Presidio, where Lucasfilm has a big campus. The lab is a joint venture between ILMxLAB, Lucasfilm’s immersive entertainment division, and Magic Leap. Together, they hope to create a new medium.