Disney Tsum Tsum bags 60 million downloads thanks to its hyper-cuteness

A Disney mobile game is finding success by making its roster of characters even cuter.

Line, a Japanese mobile-gaming publisher and social-network operator, revealed today that people have downloaded its Disney Tsum Tsum puzzle game more than 60 million times across iOS and Android. The app turns all the Disney characters into tiny, adorable balls and then asks players to connect three at a time as quickly as possible. Line, which distributes games around the world through its chat app, has a massive built-in audience in Japan, and that has propelled the Disney Tsum Tsum app to find a significant player base in the $36.8 billion mobile gaming market. And after exiting traditional game production and publisher after closing down its interactive-toy business and Infinity games, Disney is embracing mobile more than ever.