Disney Playmation takes the best parts of video games and turns them into active play

Disney Playmation puts toys rather than video games center stage with child-wearable tech that sparks exuberant fantastical adventures in bedrooms, living rooms, kitchens and gardens.

In place of collectible toy lines that largely exist to unlock onscreen action, Playmation abandons the screen entirely in favor of imaginative real-world activity. It’s a playful revolution packing the biggest brands in town.