Disney Interactive merger shows that the Mickey Mouse house’s new gaming strategy works

Disney Interactive is no longer a standalone pillar with The Walt Disney Company.

The corporation announced that it is combining its video game publisher wing with Disney Consumer Products. This new division is now known as Disney Consumer Products and Interactive Media (DCPI). In recent years, Disney has pulled back from some of its more ambitious attempts at tackling the gaming market, and it is now much more focused on smartphone and tablet apps. This signifies that — beyond its mobile and Disney Infinity business — the multimedia conglomerate wants to limit its exposure to the gaming space. In the past, the division has bled money due to having several in-house studios, but the company’s gaming strategy is now much leaner and focused.