Digital fashion brand House of Blueberry launches on Sims 4

House of Blueberry, a digital fashion brand, announced today that it’s launching a line of its clothing for The Sims 4 players, in collaboration with Overwolf, the game’s official mod repository. House of Blueberry will launch over 200 assets in the game, starting today.

House of Blueberry CEO Mishi McDuff said in a statement, “We’re absolutely thrilled to be able to bring our designs to The Sims 4. These are not just games; they are social platforms. This is where you meet your friends. Self-expression and how you present yourself actually matters just as much as it does in real life, simply because you’re forming these social connections.”

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Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.